What social marketing strategies are you currently using for your internet mlm business?
In my last post I talked about socially optimizing your business and making an art of connecting with people.
But that was more a less primer for making real connections. A good analogy would be gathering the tools you need to build something lasting.
So what social marketing strategies are you using to make good connections and build your base of business opportunity leads?
Can I share a few that work for me? Proceed you say? Well allow me…
1. Get Valuable
Let me first point out that value is in the eye of the reader not yours. You have to constantly put yourself in your readers shoes and ask ” what will make them interested and want more?”
Take stock or yourself what do you have that would be valuable to others? People want to follow or associate with people that pass value on to them.
We all have something to share of value if we have a confident view of ourselves.
We can share something an epiphany, some new training we took part in, a great article we read about internet mlm, a personal success or failure something.
The options are endless when you think in abundance and confidence. But we can’t just ramble on about something we have to focus and ..
2. Be Specific
People are going to pay attention to what is relevant to THEM. When you put specific material out there to address a specific problem people eat it up.
I know I do. You want business opportunity leads? Find a problem you can offer a solution to.
Think in terms of what is broke that you want to fix? Or have you figured out a new approach to an old problem?
Your biggest challenge won’t be finding a problem or group of people that want and need advice. It will be finding that specific problem or group that you want to tackle or shine with.
So how do we tie our first two social marketing strategies together for optimal results by….
3. Being Consistent
Develop a consistent presence. Be in front of your market all the time.
Just making random attempts to connect no matter how valuable and specific your information is can be fatal.
Internet mlm means well you have to be on the internet!!
I’m not saying be spammy just be there all the time!
Become a habit to your market offering valuable and specific content, advice, links, comments as often as possible.
Take the time to answer some questions or maybe send an email to some and just inquire how their efforts are getting along just add the personal touch.
Then when the time comes and they are ready for your solution they will think of you and probably only you because of all the good advice and value you have given them along the way.
I would love to hear back on others are generating business opportunity leads take advantage of this time to expand on this.
Don’t have anything to say well that’s that perfectly ok. Here’s another social marketing strategy you can use right now “SHARE” if you feel this content has helpful click on any of the facebook and retweet buttons.
If you dig it let people know you dug it. Never hurts to bookmark and share.
Well I have been at it long enough. Thanks for stopping by and until next time.
Make Today Your Day,
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{ 42 comments… read them below or add one }
Great points for anyone to follow, Steve.
One of the key ingredients for a successful business is consistency. You can’t expect consistent, good results if you do things by chance. Your goal should be to provide your followers with valuable content and solutions to their problems, on a consistent basis.
Thanks for sharing.
All the best,
Mavis Nong
Mavis Nong recently posted..Mavis Nong Launches Her Brand New Personal Website!!
Mavis this is true we can’t expect something for nothing and that’s what we are telling ourselves if we think we can move forward without focused action. I agree again we can be consistent but we have to be about quality as well or it’s really for nothing. Thanks for the visit and take care.
Steve
Awesome post Steve,
That whole blog post speaks leadership to me. You have to really care about your markets problems and be willing to help them find the solution. Checking up on their progress will take you to an even higher level. I think a great leader possess all of the abilities that you mentioned. Keep being a great leader Steve.
Fred
Fred Williams recently posted..Anatomy Of An Avatar-Who Are You Marketing To
Thank you Fred I appreciate the comment. Please don’t think I’m juvenile when I write this but it takes one to know one. I really believe that. I wrote it from that perspective and you read it the same way. I didn’t mean that arrogantly but it is a call for leadership “involved leadership” that is but that is what will make the difference. Thanks for kind words and comments I appreciate it.
Steve
steve shoemaker recently posted..Social Marketing Strategies And How
Hey Steve,
Nice Post. Those are some awesome points.
You’re doing awesome Job here. Keep up the good work.
Thanks for sharing this great Post.
~Dev
Dev – Technshare.com recently posted..6 Top Benefits Of Press Release And How It Can Improve Your Internet Business
Thanks I appreciate that. Not the bible on the subject but some good points to follow. Thanks for your visit and the comment.
Steve Shoemaker
Hi Steve,
Those are all solid pointers. I think if someone is lacking even one of those, it’s going to really hurt business. A great combination of the 3 and you’ve really got something going for you.
Awesome post!
Susanna
Susanna Hess recently posted..“Network Marketer- Leave Me Alone-” – How To Avoid The Prospect Slap
I agree Susanna the synergistic effect of these 3 strategies would really be a big boost to your business. I have seen great results the more faithful I am to apply them. Thank you for stopping by and I appreciate the comment. Take care.
Steve Shoemaker
It’s crazy this gets written about so little, I’m sure the demand is there.
Oh yes I believe it and in a big way. The world is going social you better be ready.
Steve
Hi Steve,
Absolutely right about value is what other perceive and not what you perceive. It’s only valuable if it is helping other solve a problem or giving them some advice. Great post as usual.
Tristram Lodge
Tristram Lodge recently posted..How To Add An Image To Your Facebook Fan Page
That’s right Tristam to be effective we to get our wants and ego out of the way and reach out and respond to others. Then we will understand what the problem is and what solution to offer. Thanks for your visit and take care.
Steve Shoemaker
steve shoemaker recently posted..Social Marketing Strategies And How
Hey Steve
Great tips, how can you go wrong with providing value, and being specific and consistent.
And I agree with Ana and Marcus, we need to find our niche.
btw how are your bbq skills
Peter Fuller MBA recently posted..Support my entry to the Famousbloggers ComLuv contest
I agree Peter combine these 3 with the right niche then add the right mindset and people might be begging you to show them how to make all the money you made. If it works out I will need a good accountant OK?
LOL you must have read the tweet my brother came over yesterday and really outdid himself. All I did was provide the grill.
Thanks for the visit.
Steve Shoemaker
Steve, sure, but my office will be on the beach so bring sandals
Ha! No problem Peter that’s all I’m going to wear in San Diego so I will be dressed for the occasion.
Hi Steve Great article-I’m not an MLMer myself but the ideas relate to most internet and offline marketing businesses.
Social media is changing a lot of people’s perceptions of engagement and the importance of building authentic relationships. Networks are getting bigger and people like myself are more and more likely to look for people within our reciprocal networks with whom to do business
Continued success
Kiaran from mostly Sunny Perth!
Kirian mlm’er or not I couldn’t agree more. The more people get familiar and adept at using social media they are going to expect and demand the right type of interaction. Spammers will always be around but they will be seen as all the more annoying and naive. I think it would be wise to look within our networks for people to do business with. In my opinion before long anybody worth doing business with will be in some kind of network anyway. Thanks for the visit and I look forward to more great post.
Steve Shoemaker
Steve, I think when you say “value is in the eye of the reader not yours” you are hitting the nail right in the middle of the head!
Perceptions are dangerous things, the last thing any online marketer needs is the reader to form a negative perception in their head of you & what you CAN’T do for them.
You HAVE to keep asking yourself whether what you are doing is valuable for the person reading it, something that is not easy to do. You need to push your own agenda to the side.
And yes,if you can be consistent in your daily activities in building your online business & then be persistent in the execution of those duties – you are already further ahead than 90% of the so-called marketers out there.
Have an inspired day!
Michael B Wilbraham recently posted..The Step-by-Step Guide to Selling Online
Michael wow great comment I appreciate it and totally agree with it. I think to succeed with social media in a business sense it has to be mostly a selfless effort. If we are really going to offer solutions we have to understand the problem. That is best done by putting ourselves in the other persons shoes. Doing this in a consistent, specified and value driven way I think we will do really great here. Thanks for the visit and I really enjoyed your post.
Steve
HI Steve ;
I like your fabulous post that reveals the right attitude on the social media to get the most results
Best Regards;
Mohamed Fawzy
Mohamed recently posted..4 Musts You Need In Your Blog To Look Like A Professional
Thanks Mohamed wow I should have put that in there somewhere because all know that our attitudes are really the driving force behind it all. Thanks for the visit and take care.
Steve
steve shoemaker recently posted..Social Marketing Strategies And How
I enjoyed reading your post as usual Steve – awesome value! I agree with Ana about focusing on a micro niche and the other question people should ask themselves – How can I create the perception that I am everywhere on the Internet? It’s one hang of lot easier than trying to be everywhere!
~Marcus
Marcus Baker recently posted..100 Great Writing Tips From The World’s Top Bloggers
Well thank you Marcus I really appreciate that! It was a post of yours where you talked about getting a larger % from a smaller # vs. a smaller % from a larger # it made perfect sense to me and gave me a lot of ideas. Thanks for always being consistently value driven my friend and take care.
Steve
Steve Shoemaker recently posted..Social Marketing Strategies And How
Social marketing strategies is Consistency and Value driven I like that steve! Being consistent through your marketing strategy gives you a strong advantage in growing your business. Consistency builds strong foundation.
House is not a house without a foundation.
Great value in this post Steve!!
Maria Eves
MLMTRainingbaserate
Maria Eves recently posted..How to create facebook event
Hey Maria and thanks that means a lot! Yes I would have to agree consistency would be a great foundation for our business. Which would make being specific and value driven the weight bearing walls and the roof which are essential too!! Thanks for another great insight and have a great day.
Steve
Steve Shoemaker recently posted..Social Marketing Strategies And How
Be specific is the best advice to give to a newbie and even some more seasoned marketers.
Many marketers try to be jacks of all trades and we know what happens to them – they are masters of none.
It’s much more valuable to become an expert in a narrow niche!
Great topic to bring up, Steve.
Best,
Ana Hoffman
PS Have I invited you to our private blog commenting group yet? Some of the folks who left you comments are already in it:).
Here’s the link:
http://www.facebook.com/group.php?gid=300451417921
Ana | Traffic Generaion Cafe recently posted..7 Can’t Miss Ways to Kick-Start Better Traffic Conversion
Thank you Anna I agree. A targeted market is just a more efficient and sane way to conduct business. If I can get a bigger piece of a smaller pie life is still very good. As for being a jack of all trades I would rather have extensive knowledge in one or two areas than be familiar with many.
Thank you for the invite to your group I have to admit I clicked on the link before I replied. Very nice…I like how you make people tow the line..very fair again I like that and it would a privilege.
Steve
Steve Shoemaker recently posted..Social Marketing Strategies And How
Hey Steve,
I love the way this post flowed. It’s important to be valuable, specific, and consistant. Learning and focusing on something that people are asking about and staying persistent on putting that information in front of your niche market will result in a great outcome. As repetitive as it may seem, the rewards will show for it. Thanks for sharing Steve!!!
Sherman
Sherman Smith recently posted..THE PSEUDO-SUCCESS STORIES…BEWARE!!!
Thank you Sherman for the great compliment! It doesn’t always work out that way does it? But we don’t have to be perfect either do we? I think our flaws make us more approachable but they can also cost us if we don’t watch out. That is why we must always maintain a diligence to be consistent, value driven and target minded even when we don’t feel like it and when things aren’t going our way. When we have that mind set everything in life flows even when it appears not to be. Thanks again for the compliment and the visit. Take care.
Steve Shoemaker
Hi Steve,
great advice. I would say being consistent is the single most important piece of advice you’re offering. Without consistency, everything else is pretty much worthless. Thanks for sharing your advice.
Cheers
Oliver
Oliver Tausend recently posted..What Are Your Beliefs About Money A Challenge
Oliver I have to agree consistency is the motor that drives that engine that are other very important factors but they want necessarily make your business grind to halt as fast as a lack of consistency and like Tom Wagner said persistence.
Steve Shoemaker
Steve Shoemaker recently posted..Social Marketing Strategies And How
Three good points. The one on consistency falls right along with being persistent which is one of the factors Nepoleon Hill wrote a whole chapter on. Of the three, that is the hardest one for me and I would guess for many people.
Tom Wagner recently posted..HOW TO BULLET PROOF YOUR BUSINESS
Yes I agree it’ harder to be consistent than anything. But they all work together if we are consistently putting out general and worthless content where would be? It’s like consistency is the motor of the business and being specific and giving value are the proper oil and gas. Thanks for your visit Tom I appreciate it.
Steve Shoemaker
Good Job Steve, I retweeted and posted on FB.
Now just tell us how to put a button for our FB Fanpages on external blogs like this.
Marilyn
Thank you Marilyn I really appreciate that. I always am thankful for people who take the time. I don’t about a button but if you have a fan page look for a facebook social plug in. This will display updates and show your followers to people who visit. Hope that helps.
Steve
Steve,
Being consistent through your marketing strategy gives you a strong advantage in growing your business. Consistency is one of those elements that gives a strong business foundation which encourages momentum to build, and which helps you to develop a reputation for being worth repeat patronage, and worth passing your name on to others.
Anthony
Anthony recently posted..How To Bulldoze MLM Objections Using These Objection Handling Tips
I agree Anthony out of sight out of mind. If we are not constantly providing value and developing our presence we can become yesterdays news. We have not only be consistent but value driven as well. Thanks for the visit friend. Take care.
Steve
Hey Steve,
First off, Thank You for the feature role in your video. Funny, back in school I used to hate being called attention to. Times change.
As for Tweetdeck, it seems way more functional than social oomph that I’m using now. I’m going to schedule some time for those five videos.
Mike
Michael Cole recently posted..How’s Your Marketing Funnel Or Is It a Sieve
Great Michael and I still wish I had of asked you first. But I had a good feeling. I use Social oomph to vet my followers and also when you que there you can actually save them its more automated but to get right in the middle of twitter you can’t beat the deck.
Steve Shoemaker
Sounds like I’ll using them together.
Mike
Michael Cole recently posted..So You Generated Some Free Leads- What Now
Definitely Mike I would recommend it if that means anything. Use tweetdeck for interacting and fall back on social oomph to vet (approve) your followers and maybe take advantage of their ques feature from what I understand lets you actually save them with deck once their gone their gone.
Steve
Steve Shoemaker recently posted..Social Marketing Strategies And How
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