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MLM Review: Keep the Social in Social Media

by Steve Shoemaker on May 22, 2010

%keyword“hey bro you want to join my business?”

This was the first thing I saw on my Facebook profile as soon as I logged in the other day. It was very obvious this person was pretty new to internet mlm.

Now for a little more background here. I had just requested to be this gentleman’s friend maybe 24 hours prior.

We were in the same group on facebook and as I do as part of my daily routine I will make request to network with like minded people and hopefully build quality and productive relationships.

So what’s the problem you ask?

To begin with think of social media as a extension of your social life. And we will make an analogy of this group this gentleman and I belong to as a circle of  friends and acquaintances.

But you also have people in the group that don’t know anyone just want to be around like minded individuals and hopefully connect with some.

Now if you are going to begin the introduction process would you start with “Hey I know we belong to this group but let’s leave right now and join this other group I belong to OK you ready? Let’s go!”

Come on of course not and it’s not really acceptable with social media services. This approach leaves a lot of information to be desired.

I mean where’s the interaction where is the value of me leaving this party I’m already enjoying here??

Yet we see it all the time…

Just because we aren’t really dealing with people face to face some people tend to forget the psychological element of the puzzle.

Not only that  the whole social element is missing as well people like to feel they are valued and also they like to do business with someone they trust and respect.

Someone who has offered to help in someway and not really expecting or demanding something in return.

A person who’s opinions and suggestions they value and  have gotten to know over a period of time with some interaction or at least know by their reputation probably word of mouth from other friends.

Not a walking advertisement with all the daily specials listed in bright colors and constantly being shoved in front of their faces.

So what is the solution…

As a whole I don’t know all I can do is try to lead by example and teach others to do the same.

Keep syndicating content I believe will help others and try my best to contribute some as well.

Do my best to lead others to the mlm system I think can help them achieve their goals and do so in a way that leaves a better impression than what we earlier discussed.

I guess I will close with this. If your reading this and have never heard of attraction marketing before. Let me give you a mlm tip.

Don’t walk into the room with a bullhorn and announce who you are and what your selling.

Start like you would in any social setting with a proper introduction maybe a handshake and ask some questions to see if there is need to fill and then prove yourself qualified to fill it.

Pretty simple isn’t it?

Just so you know no marketers were harmed in the making of this post. I promptly deleted this comment when I realized I was going to write about it.

So with that disclaimer I will say until next time.

Make Today Your Day,

Steve Shoemaker                                                                  %keyword

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{ 28 comments… read them below or add one }

how to get over your ex June 19, 2010 at 10:14 pm

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Steve Shoemaker June 20, 2010 at 5:26 pm

Certainly I don’t see why not how about having them leave comments as well lol. Have a great day.

Steve Shoemaker

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best tips to cope with a break up June 16, 2010 at 7:48 pm

Your title “mlm review: keep the social in social media internet mlm with steve…” is hot and your site is now looking better on my old firefox browser. May I post this on my site? I’ll reference the original source lol.

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steveshoemaker May 27, 2010 at 3:13 am

Dwayne I certainly agree and I like the way you put it a meat market that's perfect. I know we are in business and we want the sale I just read a great blog by Jerome Ratliff about this. But your right we can't overrule the social side of social media. Thanks for the visit.

Steve Shoemaker

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steveshoemaker May 27, 2010 at 3:13 am

Dwayne I certainly agree and I like the way you put it a meat market that's perfect. I know we are in business and we want the sale I just read a great blog by Jerome Ratliff about this. But your right we can't overrule the social side of social media. Thanks for the visit.

Steve Shoemaker

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Dwayne Huggins May 26, 2010 at 2:44 pm

Hey Steve

Being SOCIABLE is what social media is all about. Many people think that some of the social site are really meat markets for marketers.

Peter Fuller made an interesting comment of teaching these people who vomit their product all over you on the first contact and I see the logic in that but it can be time consuming.

Good stuff though

Dwayne

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steveshoemaker May 26, 2010 at 1:48 am

This is so true Tristam so there will be great opportunities for a leader like you to show them the right way.

Steve Shoemaker

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steveshoemaker May 25, 2010 at 8:23 pm

I forgot about that one Tommy you know the shame if it all. All they would have to do is go to that great blog of yours and find out. Some people are just to big of a hurry.

Steve Shoemaker

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Tristram Lodge May 25, 2010 at 4:02 pm

Right on Steve,

This post is spot on, so many people lead with their opportunity instead of creating a relationship first.

Tristram Lodge

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Tommy DiPietro May 25, 2010 at 1:51 pm

Steve,

I am getting tired of “HI TOMMY WHAT BUSINESS ARE YOU IN???”
That is not the right way of building a networking relationship.

I really hope people find this post because it makes sense on the
proper way of building that relationship. I am going to make it a
little easier by sharing it myself.

Have a great day
Tommy D.

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steveshoemaker May 25, 2010 at 10:16 am

Thanks Jerome that is exactly the policy we should follow. I like how you mentioned raise them up. That takes it a little further than just meet and greet.

Steve Shoemaker

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steveshoemaker May 25, 2010 at 10:13 am

Great point Jiri some people do forget all about the social and psychological side of it. There humans behind the computers not atm's ready to give them money.

Steve Shoemaker

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Jiri Majkus May 25, 2010 at 9:11 am

Great points my friends.

We are living now in era of value driven marketing and if we go to social media just pithing our products or business it will not work and people will be ignoring us.
Thanks for sharing.
Have a great day and talk soon.

Jiri Majkus
Internet Marketing Coach and Author

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Jerome Ratliff May 24, 2010 at 10:56 pm

Well said Steve.

It's about building relationships, raising them up, then if there's a connection made, then business comes into play. You're so right. People tend to do the complete opposite way, but what it's doing for them is hurting their business and integrity.

Have a great day and chat with you later,
Jerome Ratliff

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steveshoemaker May 24, 2010 at 8:25 pm

Point well taken Cara we all need nudges from time to time I know I did in my bolder days.

Steve

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steveshoemaker May 24, 2010 at 8:24 pm

Maria thank you for putting it that way. I'm not mad at the guy or trying to run him in the ground I want to reach out and try to help seriously.

Steve

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steveshoemaker May 24, 2010 at 8:22 pm

That's right Marcus and so are these type marketers they are just leaving a lot of good experiences and money on the table.

Steve

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steveshoemaker May 24, 2010 at 8:21 pm

Right on Josh I have actually made some good friends and contacts that have come in as business partners. It may take longer but it's worth the wait.

Steve

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steveshoemaker May 24, 2010 at 8:19 pm

This is true Hector there a lot of people we could help if you look at it the right way. That is a great quote I will have to remember that. Thanks for the compliment.

Steve

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Josh Garcia May 24, 2010 at 6:42 pm

Hey Steve,

Awesome! Must put people first and connect. Not business first and connect.

Chat with you later…
Josh

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marcusbaker May 24, 2010 at 10:50 am

Absolutely, we are people first then business owners! I like it Steve.

~Marcus

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Hector Cuevas May 24, 2010 at 9:31 am

Steve.. good stuff..

That's a huge problem that, unfortunately, the majority of people are still experiencing because they haven't been taught the RIGHT way to do it..

..and that's why we're here. There's a quote by Jim Rohn that I think relates to this… He said: “Don't bring your NEED to the marketplace, bring your SKILL” – the marketplace isn't going to respond to your need, it's only going to respond to your skills and the value you provide..

and you my friend, are delivering some great value.

talk soon
Hector

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mariaeves May 24, 2010 at 7:38 am

Steve that just goes to show your attracting to you your target market. These exact people are whom need your solution.

Thanks for shareing!

Maria Eves
MLMTrainingBase

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Cara Oberfoell May 24, 2010 at 7:21 am

Great article Steve! Unfortunately this happens all the time and there isn't much you can do. I agree that leading by example is probably the most powerful response. (and a gentle nudge in the right direction)

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steveshoemaker May 23, 2010 at 5:13 pm

Yeah that is how I handled it too. You get used to the “join my business now” or “lock your spot” all of these but this was a little more direct so I thought it would be perfect way to show the contrast. Thanks Jonathan.

Steve Shoemaker

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Jonathan Sweeting May 23, 2010 at 2:25 pm

Big Steve… Yeah Man I totally agree with You, I got one of those today. My reply was… Hey whats going on xxx? , I just wanted to touch basis with You and get to know You a bit better, its a pleasure to connect with You and so on…

I just flip it and get right into the posture questions, of polite Q&A relationship building conversation.

Point well taken in this post,
*Jonathan Sweeting*

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steveshoemaker May 23, 2010 at 1:57 am

Good advice Peter. That is an excellent insight. I wasn't running out of patience though lol. Just thought would be the perfect example.

Take Care,
Steve Shoemaker

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Peter Fuller MBA May 22, 2010 at 4:37 pm

Thanks for another great post Steve.

Think about this. all of those people on Facebook who hit you with their opportunity with their first contact, or those who just post about their opportunity and send endless event invitations, they cannot possibly be successful. They are your target market :)

Just be patient with them and show them the way

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